FOREX.com, a division of GAIN Capital, is launching its first television branding campaign targeting customers in the U.S. and abroad.
The campaign consists of a series of 30-second spots, each featuring a different "world trader" engaged in Forex trading and expressing it in unexpected settings revealed at the end of each commercial.
The spots conclude with the campaign's tagline, It's your world. Trade it.™
The campaign kicks off this week on a broad range of U.S. cable stations including BBC America, Bloomberg, CNBC, ESPN2, MSNBC, and TBS; they will also appear on stations throughout the EMEA region, Asia and Australia.